Change by Design

Change by Design: How Design Thinking Transforms Organizations and inspires innovation Tim Brown Tim Brown is the CEO of IDEO. This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.

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